Marketing for Humans: Navigating the New AI Gatekeepers
Tuesday 30th September, 10am – 1pm
Worcester
About the event
The marketing landscape has fundamentally shifted. With 80% of search traffic now flowing through AI systems, traditional approaches aren’t enough. But here’s what most people are missing: success isn’t about replacing humans with AI – it’s about understanding how to work WITH the new AI gatekeepers while maintaining the authentic human connections that drive real business results.
What the Event Will Cover
The massive shift happening in marketing right now and what it means for your business.
Why the way people find and trust your brand is changing faster than ever.
The new rules that decide whether your content gets seen or ignored.
How to balance smart use of AI with the human touch your customers actually care about.
Real-world insights from practitioners who are navigating these changes every day.
What You’ll Gain by Attending
Clarity on how to stay visible in a crowded, AI-driven digital world.
A framework to cut through the noise and build trust with the right audiences.
Practical, actionable strategies you can put to work straight away.
Confidence that you’re focusing on what actually works, not just the latest hype.
A clear action plan to take back to your business the very next day.
Join industry practitioners Peter Baylis, Paul Dyer, and Dave Bird for an intensive, practical workshop that cuts through the AI hype and gives you actionable strategies you can implement immediately.
Speaker: Peter Baylis
In my work with the owners and senior managers of small and medium-sized businesses I find that despite a constantly changing landscape of technologies, channels, methodologies and processes, marketing, at its heart, remains a human process. We all have problems and issues, wants and needs that we wish to meet and solve. Whenever we make a discretionary purchase, we embark on a journey to find a solution. It is incumbent on businesses looking to meet those wants and needs and to solve those problems and issues to ensure that their marketing is presenting them as the provider of the answers that their prospective customers and clients are looking for. Unfortunately, many such businesses, particularly, in the small business sector, struggle to articulate precisely how they do this and, therefore, struggle to generate, nurture and convert leads.
The #marketingforhumans initiative is for them.
Internationally recognized Business Breakthrough and Marketing Strategist
Associate Contributor – The Six Figure Coach Magazine
Mentor, Business Coach, Marketing Consultant, Speaker, Strategist
Current: CEO – PEB Marketing Academy; Co-Founder – Marketing for Humans
Speaker: Paul Dyer
Paul Dyer is the Managing Director of QBD, a full-service digital marketing agency that helps growing businesses of all sizes to reach more, attract more and achieve more. Paul has a strong corporate background, in the 90’s with Sony & Samsung, he worked on the launch of Sony PlayStation and Sony VAIO in the UK.
Appointed General Manager of Samsung at just 39 years old, built two previous businesses from the ground up into multi-million turnover with full trade sale exits. He has worked in e-commerce and web development for over 20 years and is now Managing Director of QBD, a successful and fast-growing full-service Digital Marketing Agency.
Attending: Dave Bird
Dr Dave Bird helps small business owners, particularly coaches, consultants and educators, connect, convince and convert using video content.
He is the founder of Small Biz Digital Media, which offers a videography studio in Malvern, Worcestershire as well as off-site shoots.
A major opportunity for business owners will be appearing as guests on video podcasts hosted in the studio to showcase what they offer.
As a Master Practitioner in Neuro Linguistic Programming (NLP), Dave applies his coaching skills to help talents become more confident on camera and more able to share their values and what drives them.
Attending: Rich Brown
As Head of Lead Generation, Rich is responsible for helping people get the most from all the digital marketing platforms they use, to help them get more leads and sales and, ultimately, achieve their growth objectives.
His background is in the charity sector where he has have worked for Cancer Research UK and Acorns Children’s Hospice as well as founding The Joanna Brown Trust in memory of his sister.
Although he is a qualified digital marketer he considers himself a practitioner, with over 15 years of first-hand experience on how to maximise all the opportunities that digital marketing offers.
Register for free
Event Details
- Date: Tuesday 30th September
- Time: 10am-1pm
- Location: Oak House, Everoak Industrial Estate, Bromyard Road, St John’s, Worcester, WR2 5HP
- Venue website: https://oakhouseworkspace.co.uk/
- Refreshments: Tea/Coffee + Lunch
- Parking: Free parking in front of Oak House
- Free to attend
Agenda
- 9:30am – Guests arrive (from)
- 10:00am – Keynote Begins
- 12:30pm – Lunch and Networking
- 1:00pm – Close